And this is only achieved when you

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The reading light without wandering between topics. On the contrary, it adds value and flavor to the writing. know who you are writing for. An attractive title As cliché as the phrase “the first impression is what counts” may be, it makes a lot of sense in reality. Well, the title is the first approach that the public has with a message and % of the success of the content lies in it. According to the figure, the title is almost everything! It is the appetizer, the promise of entry,


who encourages reading and who invites the Ivory Coast WhatsApp Number List user to be part of the idea disclosed. Despite its importance, many people overlook the effort that a headline requires. And this is a mistake! However, when you start making a headline, keep in mind that it must: be brief; demonstrate the benefit that will be obtained from reading; promise what is really within the text; Avoid creating false expectations. Learn more about it here on how to make tentative titles . Brevity and clarity All writing manuals have this advice: be brief and clear. However, do not let brevity become a double-edged sword: do not abuse short writing. Look for balance. However, becoming proficient in writing short, clear and concise sentences requires





constant practice. A good way to start is by drafting your messages, and then identifying phrases that can be simplified. Use a close style In some way we covered this point previously. There are writing techniques that, in effect, allow the reader to feel closer. In addition to pronouns as mentioned above, you can use warm tones of narration. It works very well to convey closeness to users, using personal stories for example. Tell case stories that continue to be of interest to your reader and allow them to identify their problem in what you tell them. Learn more about how