After all, if you neglect the idea, you can be sure that your competitors

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Characteristics. By doing so, you can develop products and services for another consumer profile. You can maintain the relationship with the original person and at the same time start dealing with a new audience . In this way, it captures an even larger share of the market than the original. ADVERTISEMENT Competitive advantage In a market with increasingly lower barriers to entry, the natural trend is greater competition. Therefore, it is necessary to offer the consumer more than excellence in a product . What he really wants is a complete and satisfying experience, as explained by the concept of consumer 4.0. For this reason, it is




crucial to increase the range of products or services offered.  will take advantage of the Malaysia Mobile Number List situation. To better see how expanding the Product Mix can bring a competitive advantage to a business, think about barbershops. Fewer establishments in this segment continue to offer hair and beard cuts. There is a growing trend of hair salons that have their own line of aesthetic products, in addition to offering drinks and food before, during and after the service. Consumer loyalty One of the biggest challenges for a business manager is finding ways to enable consumer loyalty . In addition to







good personal service, it is important to establish a connection with him on a daily basis , which can be achieved by investing in a social media strategy or email nutrition. But there is something even more effective to keep the customer close to your brand: increasing the offer of products or services. Imagine, for example, that a travel company sells travel packages that include hotel stays and airline tickets, leaving aside transportation. Even if the consumer is extrem