How often to report If you’re reading this post

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If you are presenting your marketing report to them, you need to have the best data possible for final results, customers, and the ROI of the marketing department. Be clear and concise Regardless of what information that you include in your report, it will be easier to read if you stick to the format of 1 slide for each idea. You should also avoid including every KPI possible.


Instead, focus on those things that are the most Phone Number Data meaningful, including: the verifiable results obtained; your views on the reasons for these results; your recommendations for future marketing campaigns and the company’s overall strategy. Above all, it’s important to present figures which will enable your company to take actionable steps and avoid including vanity metrics at all costs. Marketing Report - first page 2. it probably means that you understand the importance of tracking your performance and its progress over time.




But how often should you report? How often you produce a marketing report depends on your strategic objectives. There are different advantages to reporting at different times. Weekly: a weekly report for tracking results, and/or for a specific channel Monthly: this report presents the preceding month’s figures and performance and identifies areas for improvement in the coming month. This can be either for your own benefit or that of your executive team.