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TNT and Poste Italiane - did not cover some areas or, in certain municipalities, the delivery of parcels had been prohibited by ordinances regional. In the following graph we can see some of the main problems encountered in Italian e-commerce. After the lockdown The lockdown and the safety measures adopted are producing fruit: over the weeks, there has been a constant decrease in the number of infections, such as to allow a progressive easing of the restrictions. How has the so-called "phase 2" affected e-commerce? levels or will people continue to shop online as regularly as in recent months? What are the prospects for the sectors over the next few months? Despite the growth of e-commerce during the lockdown months, in the coming months this sector will also have to deal with the economic situation caused by the pandemic: the prolonged closure of activities with the consequent lack of income and loss of jobs will lead to a reduction in unnecessary purchases.
According to forecasts, the food and food delivery sector will grow further during 2020, followed closely by health and beauty and publishing, understood as streaming content. All this derives from a radical change in consumer habits: during the quarantine they experienced the pleasure, convenience and safety of shopping directly from home and the fear of contagion will inevitably lead to social distancing. The insurance sector will also grow, especially thanks to the creation of Agent Email List ad hoc packages for Covid-19, and the electronics sector, with a reevaluation of the importance of technology. Do companies promote online and offline? How? Positive news comes from the promotion front. 39% of the companies interviewed (+6% compared to 2018) declared that they were satisfied with the strategy undertaken, in terms of sales and visibility. Only 11% of companies (-7%) defined it as ineffective. Among the marketing activities chosen by companies we find in first place the creation of (Search Engine Marketing), which collects 20% of investments.
In second place, perhaps also thanks to the Advertising Bonus established by the State, we find the traditional media (TV, radio and newspapers), with of the marketing and advertising market. Bronze medal for (Search Engine Optimization), which reachesof total investments. At the foot of the podium we find , with 11% of the market; followed by sponsorshipsand retargeting price comparators and other secondary activities. Among social networks, Facebook remains the most used by e-commerce however decreasing compared to Instagram is considered more effective, even if, even in this case, there is a decline in its use. Followed by YouTube, whose effectiveness however goes fromLinkedIn, with of preferences, and WhatsApp Business . We note the growth in the use of Tik Tok, with of preferences and a high level of effectiveness of the e-commerce respondents even consider it "quite effective" to increase visibility and sales on the site.
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發表於 2024-3-16 11:50:10