Do everything you can to encourage followers

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While that leaves things up in the air for marketers right now, marketers can continue about their business on TikTok and make the most of it while they can. However, we do suggest that you make a plan just in case a TikTok ban does come into force in the US: Ensure that you provide links to your website, your contact details, and other social platforms everywhere you can on TikTok. You can then point users to follow you on other platforms so you don’t lose all your followers if TikTok is no longer an option for you.


If you’re all in on TikTok with your marketing, then start diversifying and building your audience on different platforms now. You might not find anything changes, but it’s never a good idea to build your whole marketing campaign solely on one platform, especially one Algeria WhatsApp Number that isn’t yours.  to sign up to your mailing list. That way, you can keep marketing to them if the platform is removed. This is best practice anyway—the money really is in the list—but it always bears repeating. And certainly, under these circumstances it is a wise move. Don’t panic. The ban may not happen, so don’t abandon your carefully laid TikTok plans for the rest of the year just yet.



Let things play out and keep an eye on what’s happening, but for now, act as if it’s business as usual. Should further details come to light and a ban looks increasingly likely, you can always adjust and adapt your TikTok marketing plan to other platforms, such as Instagram Reels and YouTube Shorts. If you’re doing really well on TikTok and driving plenty of traffic and sales, this may seem like the end of the world. But it’s not. Take a breath and make a plan. The other social platforms will still be there to utilize and continue to market to your audience, no matter what happens to TikTok.